Duct Tape Marketing Social Media Pro

Now avaliable! Self Study version of Social Media Pro - but you don’t have to go it alone… read more about how you can receive valuable coaching either group or one on one to learn more about how Social Media can become a part of your small business marketing system.

What is Duct Tape Marketing Social Media Pro?

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business.   Social Media Pro is a coaching and training program which incorporates the development of a plan of action based on a social media system created by one of the leading small business social media marketing practitioners of Duct Tape Marketing.  The end result is that you are able to effectively and efficiently integrate social media into your overall marketing plans.    Social Media Pro is delivered in Group Workshops, One to One Personalized, and Self Study.

How does it work?

You will be guided step-by-step on the creation of your social media system through a full set of on-line tutorials.  The on-line course content is delivered sequentially over five lessons in a practical and logical fashion.  As you complete a lesson, new content will appear every 7 days until the entire course is revealed.  Then you will have access to the entire course for a set period of time.

Each lesson begins with an overview presentation of the material, action steps at the end of the lesson and a group of support videos and training that relate to that lesson’s action steps.

At the end of each week you will have a 1 hour session with your marketing coach to review the materials and get valuable feedback

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.  Special topics covered are Google News and Alerts, Using Google Readers, and Basics of Twitter Search.

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look at the best ways to create and optimize profiles and other social media real estate.   You will get some hands on practice at setting up personal profiles, search profiles, Facebook, using YouTube Videos, Podcasting and optimizing Linked-In Profiles and other Brand Assets.

Session Three – Blogging for Business – Maybe you have a blog, but certainly you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.   You will also receive practical hands-on guidance for setting up and customizing your blog.

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn.

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can easily overwhelm.  In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

What you get with our coach facilitated Social Media Pro?

• 5 facilitated on-line sessions on Social Media marketing
• Weekly review and valuable feedback from your marketing coach and small business owners like yourself (group and one on one only)
• Installed Social Media Marketing System
• Open line for questions for the duration of the program with your marketing coach (group and one on one only)

Don’t miss the next group session, call to get more details!