Harness the Power of Referrals to Ensure a Steady Flow of New Customers!

Are you leveraging the power of referrals?  Many business owners have built thriving businesses upon referrals.  The foundation is to create a referral strategy and a set of steps or processes to educate referral sources and develop a rock solid followup plan.  Once in place all you need to do is execute your referral marketing system and reap the benefits and rewards.

What is it?

The Referral Marketing System is for small business owners, independent professionals, and sales people who want to build marketing momentum through “word of mouth” to improve quality of leads and acquire new customers without the aid of other advertising methods. For a lot of businesses, taking the order is where marketing ends. For smart marketers, it’s the starting point for the next order and the referral process. Through our step-by step process, together we will create a referral marketing strategy and plan based on your very specific target market.

We utilize Duct Tape Marketing and the Duct Tape University on-line courses as a part of the learning portion of the service to build the strategy and plan.

How does it work?

Our Referral Marketing System is offered through 3 programs – Group, Individual, and Intensive.  All programs utilize the on-line course content of Duct Tape University supplemented by a library of  tools for analysis, content development and action to create your specific Referral Marketing System.  The Individual and Intensive programs include an additional consultant led strategy session that will help you identify and connect with your target market and ideal customers. The Intensive program additionally includes developing and finalizing critical marketing materials so you can quickly begin executing your Referral Marketing System. To improve your success in building a referral marketing system that will provide the returns you want to achieve, choose the program that incorporates accountability coaching, and levels of involvement from our consulting team to fit your goals and budget.

You will be guided through a series of 7 meetings (either group or individual),  on the creation of your referral system using the on-line course materials, our extensive library of over 30 tools, and working discussions with one of our consultants.

What you get?

The Referral Marketing System Programs include:

• Duct Tape Marketing Referral Engine Pro  on-line course (with continued access to the content for up to 6 months)
• 7 – 90 minute sessions with your Duct Tape Marketing consultant
• Strategy Session to refine your Ideal Customer, Target Market, and Unique Difference (individual and intensive only)
• Valuable feedback and advice from your consultant
• Open line for questions for the duration of the program
• Referral Marketing System execution plan
• 3 professionally developed marketing materials to support your Referral Marketing execution plan (intensive only)

The Sessions:

Session 1: Preparation, Business Evaluation Review, Establish communications

Session 2: Your Referral Marketing Strategy and Goals

Session 3: Target Market and Ideal Customers ** (we will conduct an additional strategy session to refine in individual & intensive programs)

Session 4: Referral Source Identification and Education Plans

Session 5: Process Development

Session 6: Execution Plans

Session 7: 60 Day Accountability and Follow-Up Review

Ready to get started?

Complete our “no strings attached” free Business Evaluation to help us prepare for our initial conversation.