Thursday, February 23rd, 2012

Marketing Strategy and Plan

Use your marketing budget wisely by starting with a sound strategy.

Typically a small business will take a “shotgun” approach to their marketing. In other words, they will try various forms of marketing usually with little or no success. This can eat up a lot of time and a lot of money. By spending some dedicated time with a small business marketing expert, equipped with a sound marketing framework, you can see that marketing is a integrated, layered and consistent system that only works when you know what and who it is you are focusing on.

Using the leading material for small business marketing – The Duct Tape Ultimate Marketing System, coupled with our experience, Valens Point can help you build a sound marketing strategy for your company.

How does it work?

Together we will develop your unique marketing strategy and plan following a step-by-step approach. We will hold 10 workshop style meetings each covering a specific topic. At the end of the workshops we will have developed the research and strategy necessary to easily complete and document your company’s marketing action plan.

Workshop 1 – Discovering Your Ideal Target Market – Define your goals and target market to give provide a focus to build your marketing machine.

Workshop 2 – Develop Your Core Marketing Message – Uncover and communicate what sets you apart from the others

Workshop 3 – What’s in an Image? Your image is a big part of the marketing package including how you present your company and the style you use can be an important part of the first impressions in getting to know you.

Workshop 4 – Create Marketing Materials That Educate. Your marketing materials should educate and compel your prospective client to buy.

Workshop 5 – Develop Your Marketing Story – Tell your story in a way that connects with your target buyer and demonstrates results through real life client work.

Workshop 6 – Creating Your Advertising Strategy – Creating customers through advertising tactics that ask permission to sell to your prospects and produce results.

Workshop 7 – Referral Marketing – Word-of-mouth marketing can produce a steady stream of customers and is a must in many businesses such as medical and law practices. Leverage the strength of referral marketing through a systematic program.

Workshop 8 – Public Relations – PR is one of the most credible forms of lead generation. Develop your media plan as a part of your overall marketing plan.

Workshop 9 – Developing your on-line internet presence. A static website is no longer enough. Learn how to optimize your website and increase your visibility on-line to generate leads.

Workshop 10 – Putting It All Together – The process of marketing is dynamic. No business is untouched by the constant changes in our economy and environment. Putting a marketing system in place to plan, implement and review is a must.

What you get?

10 one-to-one workshop sessions with your Duct Tape Marketing Consultant
The Duct Tape Marketing Ultimate Marketing System Binder and Audio CD’s
Marketing and Sales Plan Pro powered by Duct Tape Marketing
Duct Tape Marketing book by John Jantsch
Valuable feedback and advice from your consultant
Open line for questions for the duration of the program
A completed Marketing Strategy and Plan

Your Duct Tape Marketing Consultant brings experience of what works and what doesn’t work to your business. All we do is work with small businesses creating and implementing a set of proven systems and tools. No theory, just proven results!