The Duct Tape Marketing Catalyst Group Program
A powerfully affordable way to grow your business
Starts September 20, 2011!
The Group Catalyst Program from Duct Tape Marketing is a six-month virtual marketing program for small business owners who want more creativity accountability and results from their marketing.
The program is based on the core elements of the well-known and highly acclaimed Duct Tape Marketing System. During this program you will work side by side with your Duct Tape Marketing Consultant and receive instruction sessions from a Duct Tape Marketing Master Consultant. The group format also allows you to interact and learn from other like-minded small business owners also in the program.
Group participants meet virtually every other week for ten sessions. Each 1.5-hour online meeting includes 30-45 minute lesson, an action step assignment and group discussion.
Learn More By Registering Today For Our September 8th Discovery Call!
Being in your own business may be the most rewarding thing you’ve ever done. Chances are, it’s the most challenging as well. Feast or famine. Revenue peaks and dips. If you’re looking to calm the chaos, you’re not alone.
Do any of the following sound familiar?
- You are always having to look for new customers and trying to find new ways to get them to buy.
- You are tired of hearing how easy is seems for some people to grow their business, while you do things and seem to get less-than-optimal results.
- You wonder whether there is an easier way to get the marketing success you want…but aren’t sure who to trust or even where to begin.
- You are working longer and longer hours.
- You want more control over your retirement and know that, at this pace, you’ll have a tough time retiring when you’d like to… with a decent lifestyle.
What you’re about to discover is a proven process that accelerates your business success – and helps you achieve whatever life goals you want to achieve. We’ve partnered Duct Tape Marketing to help business owners like yourself learn and implement a marketing system which will help you achieve visible results with your marketing.
The Duct Tape Marketing Catalyst Program is a system:
- One that finally gives you control over your marketing along with the confidence and clarity to continuously make the right marketing decisions.
- One that attracts quality leads and helps convert them to paying customers that stay with you for years.
- One that allows you to become the successful business owner you are striving to be.
- One that gives you affordable marketing tools that consistently get you results.
- One that will show you how to fall in love with your business again…make more money…and have more fun!
What do you get?
- 10 live training and discussions session with a Duct Tape Marketing Master Consultant and group participants
- The Ultimate Marketing System Binder (13 workbooks and audio lesion – $399 value)
- Complete Marketing Forms Workbook to document action steps
- Marketing Plan Pro Software (world’s leading marketing planning software $99 value)
- A copy of Duct Tape Marketing book ($15 value)
- 1-on-1 work between sessions with a Duct Tape Marketing Consultant including unlimited email support (priceless)
What you will accomplish from the program?
- get to intimately understand the buying patterns of your profitable client
- position yourself competitively in the marketplace
- create new, powerful marketing copy and material
- learn creative and cost-effective advertising and promotional techniques
- learn to harness the Internet and use social media effectively
- gain the attention of the media
- strengthen your brand
- create that word of mouth buzz about your business
And most importantly, you will build with the assistance of your Duct Tape Marketing consultant, a powerful lead generation system tailored to your business.
Key Benefits
Expertise - Guidance and feedback by a highly experienced marketing consultant that has worked with thousands of small businesses.
Accountability – Assigned tasks after each session will keep your feet to the fire and all but guarantee that you will actually develop the critical tools necessary for your success.
Feedback – The powerful group structure and online forum allows you to get and give feedback from a marketing consultant and the other businesses in your group. This feedback and motivation from other participants is one of the more powerful aspects of this offering.
The Control, Confidence and Clarity you are seeking in your marketing activities. Knowledge is power. The information we share and the process we will take you through, will show you cost-effective and practical ways to generate more leads for your business.
Register Today For Our September 8th Discovery Call To Learn More!
Program Outline
The Group Catalyst Program includes the following sessions:
September 20th – Session 1: Strategy Foundation
Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your Ideal Client.
October 4th – Session 2: Strategy Foundation 2
One of the most important marketing strategies the small business must master is the art of differentiation. Find out what sets you apart from your competition, one that matters to your ideal clients. In this session we will help you fashion, commit to and develop a plan to communicate your marketing strategy, both in words and other identity elements.
October 18th – Session 3: The Marketing Hourglass
Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.
November 1st – Session 4: Content Building Plan
The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape emphasizes the importance of creating a total customer experience as opposed to simply going out and generating leads. The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.
November 15th – Session 5: Total Web Presence
It is no longer enough to consider a Web site your sole online marketing tool. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.
November 29th – Session 6: Winning Search and Local Online
Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.
December 14th – Session 7: Lead Generation 1 – Advertising
Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budget it plays a key role in our system. In this session you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment
January 4th – Session 8: Lead Generation 2 – Public Relations & Referrals
In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.
January 18th – Session 9: Lead Conversion & Selling
Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.
February 1st – Session 10: Putting it All Together
Marketing momentum requires consistent work over the long term and is best managed by creating an action plan and marketing calendar. By creating monthly projects and themes supported by weekly action steps and appointments you will heighten the focus on marketing and the building of your marketing system in full production.
Learn more by registering today for our September 8th discovery call.
Join the 2011/2012 Catalyst Program for just $499/month for 6 months.
Register before September 9, 2011 and take advantage of Early Bird pricing of just $399/month for 6 months.
Amazing things can happen for your business in the next 6 months!
BUT, you must first take action and commit to the Duct Tape Marketing program. With action will come results! You must be ready to dedicate time to the process.
