Is Your Marketing Program Working For You?

What is a Marketing Effectiveness Assessment?

You’ve been in business for a while, you have a website, advertising in local media, created a few brochures, but not sure about the direction you need to take next. Our Strategic Marketing Assessments will take a look at your current marketing activity and provide you with a roadmap to improve your marketing effectiveness.

How does it work?

Over the duration of approximately 3 to 4 weeks, we will conduct a series of interviews and surveys. We will review the current marketing efforts including your website and “on-line” materials, promotional programs, marketing materials, and survey a subset of your customers. Once we have the current situation understood, we will evaluate the effectiveness of your activities as it relates to your stated business goals to provide you with a set of actionable recommendations along with implementation advice to improve your marketing effectiveness.

What do you get?

• A Marketing Effectiveness Report outlining your current situation, what is working, what is not, and actions which can be taken to improve your marketing program
• A set of actions which you can implement (or we can do it for you if you wish)
• Implementation advice for taking the next steps