FAQ
Exit planning is a structured process of determining how to get out of your business in a way that suits you best.
- Determine and articulate your objectives.
- Validate those objectives by looking at the value of your business and other assets, and relating these to your retirement or exit needs.
- Address issues your business might have in order to make it more sellable and/or get it better prepared for a sale.
- Determine if selling to a third party will be best by evaluating that process and its advantages and disadvantages.
- Evaluate your options should you determine or desire to transfer your business to an insider (key employee/co-owner/child).
- Protect business continuity using prudent and tested strategies (since this process can last a number of years).
- Align your wealth management and estate planning efforts with your exit goals.
By following this holistic approach. You can craft the best plan possible to meet your goals. The results – a clear understanding of the decision points and a detailed plan of exactly what needs to be accomplished to meet your exit goals.
Talk with a certified Exit Planner to learn more about the benefits of Exit Planning.
There is no “right” answer for setting your marketing budget. The growth, competition, industry and the life phase of your business will all have to be considered. New, growing, and highly competitive business will have to invest more into all aspects of their budget (time, effort and dollars) than established businesses concentrating on referrals from ideal customers. The most important point is that you do have a budget and that the budget is adequate to support the goals and growth objectives of your business. Developing a marketing strategy and plan will create the budget that is right for your small business
Here are 3 steps for ensuring the time, effort and dollars you invest in your marketing will provide you with the greatest return. Thanks to Infinity Signs for asking.
Learn more about how to put a marketing system in place that will give you results.
Selecting the right events to sponsor or work can be confusing. This answer provides a straightforward way to make the decision.
Learn more about putting a marketing system in place for your small business that will help you put the right lead generation programs in place.
The transition of your business has a lot in common with starting your business. Both events should;
- Be guided by a solid plan,
- Have defined and measureable elements (milestones), and
- Positively affect your life.
A defined plan is essential to any business pursuit, especially when you’re dealing with separation of the owner from the business. While the plan is yours and reflects your goals and objectives, the planning process may also involve external resources, including CPAs, financial or estate planners, attorneys, business brokers, and a business consultant. These resources contribute their expertise to the plan and can help you define and measure the critical components.
Valens Point Business Strategy services can help you build and manage the transition plan.
Repeat customers are a vital measure of a successful business. Building customer loyalty doesn’t happen by accident and should be a defined goal of your marketing strategy. Understanding your customers (the demographic aspects) and why they do business with you (the psychographics aspects) is essential in earning repeat business and to establishing the right marketing programs.
Valens Point Marketing Assessment services can help your business assess your customer base, establish and measure the effectiveness of marketing programs, and help you generate more business with current customers.
The value of a business plan goes beyond a written document with the typical content: vision, purpose, sale and marketing plans, operation models and cash flow projections. The real value is in the process the business owner goes through to get the plan. The analogy that business plans are like road maps is mostly right. Roadmaps tell you how to get somewhere, but as the saying goes “it’s not the destination, but the journey that’s important”. The analysis, evaluation, and measurement of the core components of the business that result in the plan are the real value. Anyone can have a document called a “business plan” but successful businesses understand that the “plan” must be frequently examined and changed to reflect the strategy of the business.
Valens Point Business Strategy services can help you build and manage your business plan.
Increase sales. Streamline production. Operate efficiently. All simple concepts but often they are not easy to do. Improving your bottom line (profits), and its impacts on owners’ equity, is a crucial and constant pursuit. In order to impact your bottom line almost every aspect of the business must be tuned. Revenue generation and operation excellence must be determined and implemented based on the strategy and focus of the business. The strategy is set out in the business plan and reflects the owners’ vision and purpose.
Valens Point has developed a wide range of services to help address the health of your business’s bottom line. From strategy and revenue generation to operational excellence we can help you define, build and execute the systems that help you to where you want to be.
The short answer is YES. A marketing plan is an essential business tool that allows you to effectively manage your marketing efforts. A marketing plan, and the systems that operate within the plan, allow you to identify and prioritize goals, determine budgets, set actions, and measure results.
Valens Point utilizes the Duct Tape Marketing system and is an authorized Duct Tape Marketing coach. Our marketing services range from workshops to marketing management consulting. Our Revenue Generations services provide several options that can help you build and execute a marketing plan.
Finding new customers is a challenge many small businesses face. Most business owners view this question in terms of advertising or putting up a web site. While these two items may feel like steps in the right direction they may be ineffective. Finding new customers is often a product of understanding the customer you have. Developing and executing a marketing plan not only helps a business get new customers but also can help ensure they are the “right” new customers.
Valens Point Revenue Generation services can help your business assess your customer base, establish and measure the effectiveness of marketing programs, and help you target the right markets for new and BETTER customers.
