Strategy

There is no “right” answer for setting your marketing budget. The growth, competition, industry and the life phase of your business will all have to be considered. New, growing, and highly competitive business will have to invest more into all aspects of their budget (time, effort and dollars) than established businesses concentrating on referrals from ideal customers. The most important point is that you do have a budget and that the budget is adequate to support the goals and growth objectives of your business. Developing a marketing strategy and plan will create the budget that is right for your small business

Receive your free marketing audit! Simply fill out the form below. It only takes 5 – 10 minutes to complete the form, but the value to your business may last a lifetime.

This Signature Brand Marketing Audit uses the principles of the Duct Tape Marketing System to help you create a simple, effective, and affordable marketing system.

After you complete the audit questions we will contact you to schedule a free, 30 minute session to review your existing marketing, give you a quick snapshot on the effectiveness of your web site and suggest several ways to improve your marketing system right now. The more information you provide, the better the feedback we can provide.

Here are 3 steps for ensuring the time, effort and dollars you invest in your marketing will provide you with the greatest return. Thanks to Infinity Signs for asking.

Learn more about how to put a marketing system in place that will give you results.

What is the Virtual Operations Officer Program?

During these turbulent economic times, the small business needs new and creative avenues to save money – while at the same time continue to grow their business and remain competitive.  This customized service provides you with your own “in-house” operations manager without the expense of hiring a full-time employee.

How does it work?

The first crucial step is a review of existing business operations and the development of the development of a business operations plan.  From here the virtual operations manager will execute and coordinate the plan.  Business environments are dynamic and ever changing.  Your business operations need to be able to accommodate these changes and yet be effective and efficient at the same time.  Metrics will be put in place to align operations with your business goals.

What you get?

• A documented business operations guide
• A dedicated, experienced, business operations professional savvy in identifying and implementing changes in business practices that will help you focus and achieve better business results.
• the ability for you to delegate business operations responsibilities and focus your attention on the activities that make your business unique.

The transition of your business has a lot in common with starting your business.  Both events should;

• Be guided by a solid plan,
• Have defined and measureable elements (milestones), and
• Positively affect your life.

A defined plan is essential to any business pursuit, especially when you’re dealing with separation of the owner from the business.   While the plan is yours and reflects your goals and objectives, the planning process may also involve external resources, including CPAs, financial or estate planners, attorneys, business brokers, and a business consultant. These resources contribute their expertise to the plan and can help you define and measure the critical components.

Valens Point Business Strategy services can help you build and manage the transition plan.

The value of a business plan goes beyond a written document with the typical content: vision, purpose, sale and marketing plans, operation models and cash flow projections. The real value is in the process the business owner goes through to get the plan. The analogy that business plans are like road maps is mostly right.  Roadmaps tell you how to get somewhere, but as the saying goes “it’s not the destination, but the journey that’s important”.  The analysis, evaluation, and measurement of the core components of the business that result in the plan are the real value.  Anyone can have a document called a “business plan” but successful businesses understand that the “plan” must be frequently examined and changed to reflect the strategy of the business.

Valens Point Business Strategy services can help you build and manage your business plan.

The short answer is YES. A marketing plan is an essential business tool that allows you to effectively manage your marketing efforts.   A marketing plan, and the systems that operate within the plan, allow you to identify and prioritize goals, determine budgets, set actions, and measure results.

Valens Point utilizes the Duct Tape Marketing system and is an authorized Duct Tape Marketing coach.   Our marketing services range from workshops to marketing management consulting.  Our Revenue Generations services provide several options that can help you build and execute a marketing plan.